EMBRY-RIDDLE AERONAUTICAL UNIVERSITY

The first job of good advertising is to get your attention. The next is to tell you something you need to know.

Embry-Riddle needed to excite more young adults about the idea of aeronautical education, and give them the means to get started.

Don't let the free-spirited feel of these pages fool you. They were all about the business of building undergraduate enrollment.

And that they did.