INDIAN RIVER COUNTY
CHAMBER OF COMMERCE

These small space ads pack a powerful punch, getting at the heart of the why families love a day at the beach. The freedom, the surprises, the memory of the salt air smell - these are the true hidden treasures.

Following a year of damaging hurricanes, it would have been easy to be hesitant or defensive about marketing a vacation in Indian River County.

Instead, DHI took a positive approach, with a strategy of recapturing the "Treasure Coast" identity from competitors who would flash gold doubloons, and own it in a much more emotionally impactful, resonant way.