PIPER AIRCRAFT, INC.

Flying, for some pilots, is about getting from Point A to Point B swiftly and independently.

For others, it's like touching the face of God.

DHI understands both. Our president, in fact, would rather fly than eat.

Our intimacy with flight is reflected in many of our aviation accounts. But we are particularly proud of the marketing DHI has done for Piper Aircraft, Inc.

Piper's FLY WISE campaign redefined the brand's benefits, making them Piper's alone. The campaign distilled the Piper brand to its esssence, focusing on the Piper experience while complimenting owners on their intelligent choice.

The result? An amazing 58% increase in website traffic.