SEACOAST NATIONAL BANK

Changing your name doesn't mean changing what you stand for. With a strong, long-standing presence in the area, First National Bank wanted to ensure a smooth transition when it changed its name to Seacoast National Bank.

Giving the bank's identity a new look would establish the name, but DHI wanted to make sure the bank could capitalize on its history in the community. The most visible branding of any bank is its logo.

To reinforce to the community that nothing was really changing but the name, the existing logo's sail design was incorporated into the new logo. The result? Seacoast National Bank was able to easily navigate its name change.