PIPERJET

Innovative products call for innovative ideas. To help launch the revolutionary PiperJet, DHI launched a "microsite," a product-specific website directly linked within Piper's corporate site.

Through this microsite, DHI set the PiperJet site apart from the aviation giant's more traditional aircraft. Highlighting features and benefits and appealing to both emotion and pragmatism, the site is building anticipation for the jet's upcoming availability date.